An Open Letter to the AI Industry

I'm not writing this from a boardroom.

I'm writing this from Perth, Western Australia — a city most of the AI industry couldn't point to on a map. Before I built TTM Labs, I was working in the Pilbara. If you don't know the Pilbara, it's one of the most remote regions on earth. Red dirt. Extreme heat. The kind of place where the concept of "Silicon Valley" feels like science fiction.

I built the first version of TTM Labs from my phone. Sat in a Landcruiser. In the middle of nowhere.

I'm telling you this not because I want a pat on the back. I'm telling you this because it's proof of something the AI industry keeps saying but rarely demonstrates: this technology can reach anyone.

The Problem I Have With Your Message

Every major AI company on earth — from the biggest labs to the smallest startups — says some version of the same thing: AI is for everyone. AI will democratise access. AI will level the playing field.

And then they build products that cost thousands of dollars a month, require dedicated technical teams to implement, and are marketed exclusively to enterprise customers and VC-backed startups.

I'm not accusing anyone of bad faith. I understand the economics. But I am asking you to look at the gap between what you say and what you do.

The small business owner who runs a cleaning company. The tradie who spends four hours every Sunday night on quotes and invoices. The salon owner drowning in appointment scheduling and no-show follow-ups. The startup founder who can't afford to hire anyone yet but is doing the work of five people.

Where is the AI that helps them?

What TTM Labs Is Actually Doing

TTM Labs deploys fully configured AI employees for small businesses. Not a chatbot. Not a template. A real, reasoning, always-on AI agent that handles the backend work that steals your best people's time — email, scheduling, research, client communications, data management.

We built it on open-source infrastructure. We use frontier AI models. We charge a small setup fee and a prepaid credit system with no lock-in, no monthly fee, and no contract.

Our first clients are in Australia. Our vision is global.

We didn't take VC money. We didn't come from a famous university. We didn't have connections in the industry. We just built it — because we believed it was possible and because we believed it mattered.

What I'm Asking

I'm not asking for investment. I'm not asking for a partnership announcement. I'm not asking you to promote TTM Labs.

I'm asking you to do what you already say you believe in.

Talk about it. When you give your next interview, your next keynote, your next podcast — mention the small companies doing this work. Mention that AI isn't just for enterprise. Mention that someone built an AI employee platform from a phone in the Australian outback, and it works.

Use your platform. A single post from someone with genuine influence in this industry reaches millions of people who have never considered that AI could actually work for their business. That's not charity. That's doing what you said you'd do.

Share your resources. If you have API credits, compute access, developer tools, or platforms that could help companies like TTM Labs grow — make them genuinely accessible. Not buried in an enterprise sales process. Actually accessible.

Build the coalition. I believe the AI industry needs to be more vocal and more united about using this technology as a force for good. Not as PR. As a genuine commitment. I would love to be part of that conversation.

The Vision

We're not building a future where machines replace people.

We're building a future where people finally have time to be great at their jobs.

That receptionist who's brilliant but spending their day on data entry — imagine what they could do with that time back. That salesperson who's a natural closer but 75% of their time is paperwork — imagine what happens when the AI does the paperwork.

That's not a threat to jobs. That's a gift to people.

The AI industry has the power to make this real for every business on earth — not just the ones that can afford an enterprise contract. But only if those of us with the platforms, the resources, and the influence decide that's what we're going to do with them.

I'm in. I've been in from day one.

The question is: are you?